EXACTLY WHAT TO SAY by Phil Jones
Five steps to get from NO → MAYBE → YES.
“The right words at the right time can make all the difference.” — Phil Jones
Step1 Example: “What do you know about the magic words of persuasion?”
Step2 Example: “How open‐minded are you to learning a set of words that could dramatically increase your sales?”
Step3 Example: Example: “Just imagine if you could hit your sales target by using a few Magic Words.”
Step4 Example: “How would you feel if you doubled your sales next month?”
Step5 Example: “The way I see it, you have three options. First, rely on your current sales skills and continue to struggle. Second, spend thousands of dollars on sales workshops to improve your sales skills. Or third, pick up this short book for $11.99 to substantially improve your sales skills and start acquiring more customers.”
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